Web Design - Search Engine Optimization Modus Operandi

Making the web design user friendly is not enough. The designer has to make the website design search engine friendly. Latest studies have proved that the search engines play a crucial role in drawing the traffic towards any website. It is only when the website is search engine friendly that the website can rank on the search engine page. Some of the popular techniques for search or explore engine optimization are as follows.

• Avoid excess of Graphics:

If there are lot of graphics and very less content, the spider of the explore engine has very less content to go through. On the other too much of text content can be boring for the visitor. It is the responsibility of web designer to strike a balance between the text content and the graphics. This implies that for navigation links the graphics should be used in a very limited way.

• Sensible file names:

Sensible file names are user friendly as well as search or explore engine friendly. If the file name is with the key word pertaining to the content of the webpage, it is going to have a positive impact on the spiders of the search engine as well as the website visitors.

• Code:

The website design code should be as clean as possible, just of facilitate the crawling of the spider on it. If the code is not clean the spider is going to find it difficult to crawl on the website and this can have a negative effect on the search engine optimization.

• Keywords:

Limited use of keywords is helpful for search engine optimization. On the other hand if there are a lot of keywords the search engine may consider it stuffing and this can have a big negative effect on explore engine optimization.

• The 'Alt' tags:

When the website designer includes any image in the web design he/she has the option to constructively use the 'Alt' tag. It depends on the website designer on how to use the 'Alt' tag. The spiders of the can recognize the contents of the 'Alt' tag but not the images.

• Limit the use of Ajax or Flash:

A lot of virtual elements with the help of Ajax or Flash are not very search engine friendly. This is because the spiders only recognize the text content and not the graphics. On the other hand to make the website look more appealing the web designer should use a bit of virtual elements with the help of Ajax or Flash.